Peter England is one of the most trusted menswear brands in India and opening a franchise by partnering with them can be a very appealing opportunity.
There are several advantages of partnering with Peter England and in this article, we are going to discuss five such benefits after which you won’t think twice before partnering with Peter England.
1. Strong Brand Recognition
1. Customer’s Trust - It has a very loyal customer base, including almost every Indian household, which can maintain consistent footfall throughout the year.
2. Market Leader - It is ranked among the top apparel brands in India which offers a competitive edge to everyone else in the industry.
3. Legacy - It is a well-recognised and established brand for the last two decades, so it has great market knowledge.
2. Proven Business Model
1. Track Records - Peter England already has an experience of more than two decades, and it operates on a tried-tested model, which decreases the risk for new investors.
2. Product Range - It has a wide range of products from formal wear, ethnic wear, casual, wear, and accessories, so it caters to a large amount of audience and has clothes for all seasons which ensures consistent customer flow throughout the year.
3. Operational Support - The brand will provide you with detailed guidance on inventory management, operational planning, inventory management, and marketing.
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3. High-Profit Margins
1. Any business will always depend on great profit margins, and if we talk about Peter England, they offer great gross profit margins. They offer approximately 35 to 45% gross profit margins on their products which leads to high profitability, even with less sales.
2. If the location chosen is correct, the franchisee can expect returns in the initial phase itself due to huge footfall and customer traffic.
4. Marketing
1. Nationwide Campaigns - Franchisees, always get benefits from the brand's huge advertisements with superstars on television and banners.
2. Seasonal Sales - The brand provides discounts and offers frequently to attract more and more customers and improve sales performance.
3. Localised Promotions - The company knows that localized promotions are essential, so they always support you in this to increase footfall specifically in your area.
5. Training and Support
1. Store Design - The store is set up by the brand according to its standards and layouts to ensure consistency and maintain perfection in every store.
2. Staff Training - Peter England provides top-notch training regarding customer service, inventory, handling, and sales.
3. Monitoring - franchisees often receive ongoing operational and sales support to optimize performance.
Conclusion
Opening of Peter England Franchise can be a very appealing opportunity as it can help you gain a lot of profits due to its brand reputation and great experience in the fashion and retail industry.
With its great brand identity, proven business model, and high profit margins, you can easily make a thriving and successful business.
With the right operational efficiency, you can turn all the things around in your way and make the best out of it.
With the brand's already established reputation, quality products, excellent customer service, and high demand for quality menswear, a Peter England franchise can be an attractive opportunity for all the entrepreneurs who are looking to invest in the fashion industry.
Opening your own brand can be a very risky idea and can require a lot of capital while owning a franchise can help you gain a lot of money by leveraging the brand’s qualities and your operational innovation.